Alliance Atlantis
Designing and implementing a plan for the distribution of the CSI onto mobile
The CSI franchise is the most successful TV show worldwide, watched in over 200 territories by more than 75 million people each week. Alliance Atlantis, co-producer and international distributor of the show, engaged Crucible to develop a strategy for the creation and distribution of a mobile proposition around the CSI franchise, and subsequently to implement this.
With the objectives of extending the revenue generating capability and brand extension of the show through mobile, Crucible undertook the following activities:
- Feasibility study
- Concept development for content
- Distribution strategy
- Financial analysis and modelling
- Overseeing production and testing of mobile content
- Supporting sales and licensing activities globally
The mobile proposition was ultimately designed around:
- Appeal to fans who can get something extra via their mobile
- Inspiring new or occasional viewers with great content
- Offering a high degree of uniqueness and originality to what can be received via mobile.
This included the production of a sophisticated mobile content sales toolkit and other supporting marketing elements.
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